Matomo also offers many reports, and you can customize the dashboard to view the metrics that you want to see. Those features include metrics on the number of visitors hitting your site, data on where they come from (both on the web and geographically), the pages from which they leave, and the ability to track search engine referrals. Matomo does most of what Google Analytics does, and chances are it offers the features that you need. Let’s start with the open source application that rivals Google Analytics for functions: Matomo (formerly known as Piwik). Here are four open source alternatives to Google Analytics. Luckily, Google Analytics isn’t the only game on the web. You won’t get that from Google Analytics. But if you want to keep control of your data, you need a tool that you can control. Many businesses of all sizes use Google Analytics. To gather that kind of information, you need a web analytics tool. Why? That information can help you better target your products and services, and beef up the pages that are turning people away. If you have a website or run an online business, collecting data on where your visitors or customers come from, where they land on your site, and where they leave is vital.
